Indulge Your Inner Child: Belgian Waffle Co's #AlwaysAKid Campaign Takes Flight

The Belgian Waffle Co launches its Children's Day campaign, #AlwaysAKid, offering a 'Buy 2 Get 1 Free' waffle deal to rekindle nostalgic childhood memories. With digital video commercials and collaborations, the initiative aims to engage Gen Z and millennials by evoking worry-free indulgence and creativity.

The Belgian Waffle Co is launching a heartwarming campaign under the hashtag #AlwaysAKid for Children's Day, urging customers to embrace their playful side. The promotion includes a 'Buy 2 Get 1 Free' waffle offer running from November 13 to 15 across more than 600 outlets nationwide.

The campaign, designed in collaboration with SoCheers, taps into nostalgia and encourages people to escape their daily routines. The initiative specifically targets Gen Z and millennials, evoking a sense of carefree indulgence.

Promoted through clever digital video advertisements by PivotRoots and a partnership with actor Darsheel Safary, the campaign is set to captivate audiences. Additional activities include in-store promotions and innovative out-of-home advertising in major cities, making for an engaging Children's Day experience.

(With inputs from agencies.)