AXOR Helmets Shines at EICMA: A Global Debut with Brutale

AXOR Helmets debuted at EICMA in Milan, drawing international attention with its high-end Brutale helmet. The event, enhanced by renowned influencers and celebrities, marked AXOR's global influence. Plans for future events include launching in India, followed by widespread availability across platforms in January 2025.

AXOR Helmets, a subsidiary of Vega Auto, made a significant splash at the EICMA event in Milan, capturing the attention of motorcycle enthusiasts, influencers, and celebrities across the globe. The dynamic showcase underscored AXOR's commitment to safety, innovation, and design, receiving an enthusiastic reception from buyers and industry leaders from regions including South America, Europe, China, and the United States.

The AXOR booth was a hub of activity, offering global visitors a firsthand look at its range of high-quality helmets. The standout Brutale helmet, launched by AXOR's management team, captivated the audience with its aerodynamic design featuring two spoilers, embodying AXOR's dedication to merging style with functionality. This advanced helmet offers high-speed stability and comfort for both professional and everyday riders.

The event's impact was amplified by the presence of popular Indian influencers and Bollywood celebrities such as John Abraham, who contributed to the brand's success at EICMA. Building on this momentum, AXOR is gearing up for future engagements, including launching its innovative helmet lines in India at the forthcoming India Bike Week 2024 in Goa, followed by broad availability across platforms in 2025.

(With inputs from agencies.)