Alcon Entertainment Sues Tesla Over Blade Runner 2049 Image Use

Alcon Entertainment has filed a lawsuit against Tesla and Warner Bros Discovery, alleging unauthorized use of 'Blade Runner 2049' images to promote Tesla's autonomous cybercab. The lawsuit claims copyright infringements and 'false endorsement,' suggesting a misleading association between Alcon and Tesla.

Alcon Entertainment has initiated legal proceedings against Tesla and Warner Bros Discovery, claiming unlawful use of imagery from the film 'Blade Runner 2049' to advertise Tesla's latest autonomous cybercab. The lawsuit filed in California alleges violations of U.S. copyright laws and accuses Tesla of false endorsement.

The lawsuit highlights Tesla CEO Elon Musk's controversial and often politicized behavior, urging brands to consider potential reputational risks in associating with him. Alcon, who partnered with Warner Bros for the distribution of 'Blade Runner 2049,' denied a request from Warner Bros to utilize film images for Tesla's promotional event.

Alcon argues that the defendants' actions could mislead their partners, jeopardizing planned brand alignments for the upcoming 'Blade Runner 2099' series. Although no specific damages are cited, Alcon emphasizes the substantial financial investment in the Blade Runner legacy.

(With inputs from agencies.)