Bisleri Rocks Retro with 'Flavour of Love' Campaign

Bisleri International introduces Bollywood celebrities Ishaan Khatter and Palak Tiwari as brand ambassadors for their orange fizzy drink, Bisleri Pop. The brand's #FlavourOfLove campaign evokes nostalgia, reflecting 1950s romance through a blend of retro styling and music. Bisleri continues to uphold quality and sustainability in its production.

Bisleri International, a prominent name in India's beverage industry, has appointed Bollywood actors Ishaan Khatter and Palak Tiwari as the new faces for its Bisleri Pop brand. With a nostalgic campaign titled '#FlavourOfLove', the brand is reconnecting with simpler times, reflecting the charm of the 1950s.

As part of the campaign's launch, Vice Chairperson Jayanti Khan Chauhan emphasized the unique taste and nostalgic theme of Bisleri Pop, describing it as 'simple yet retro'. Director of Sales and Marketing, Tushar Malhotra, added that the campaign aims to resonate with Gen Z through themes of pure and uncomplicated love.

Bisleri International remains committed to quality with its rigorous testing processes. The company boasts a vast distribution network in India and the UAE, offering a variety of beverages including its renowned packaged drinking water. With initiatives under its Sustainability 2.0, Bisleri focuses on environmental conservation and organizational growth.

(With inputs from agencies.)