Sweet Campaign Trails: Gohana Jalebis in Haryana Polls

Gohana's famous jumbo jalebis have become a sweet centerpiece in the Haryana election campaign. These iconic sweets, with notable mentions by political leaders like Narendra Modi and Rahul Gandhi, forge a unique connection between politics and culture, driving popularity for the renowned Matu Ram halwai.


Devdiscourse News Desk | Chandigarh | Updated: 04-10-2024 18:46 IST | Created: 04-10-2024 18:46 IST
Sweet Campaign Trails: Gohana Jalebis in Haryana Polls
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In the heart of Haryana's Sonipat district, Gohana's jumbo jalebis have become an unexpected yet delightful feature of the ongoing election campaigns. Politicians across the spectrum, including Narendra Modi and Rahul Gandhi, have had their taste and say, bringing attention to this sweet delight.

The legendary jalebi, introduced by Matu Ram in 1958, has become more than just a treat. It's a symbol that cools heated campaign rhetoric, highlighting its significance in local culture. Election time sees orders spike as parties vie for a connection to this beloved local specialty.

As Haryana's assembly elections approach, the candidates battling it out in Gohana are not just competing for votes but also seeking to leave a legacy similar to the enduring popularity of Gohana's jalebis. This sweet fascination speaks volumes about the intersection of culinary tradition and political strategy.

(With inputs from agencies.)

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