Punjabi Cinema's Evolution: Gippy Grewal and Team on the Big Screen and Future of OTT

Punjabi actor Gippy Grewal discusses the current focus of Punjab's cinema industry on big screen releases, noting the industry's gradual shift towards OTT platforms. Prominent actors, including Gurpreet Ghuggi and Jasmin Bhasin, share insights on Punjabi cinema's growth, international reach, and untapped storytelling potential.

Punjabi actor Gippy Grewal indicates that the Punjab cinema industry is currently focusing on theatrical releases, with a gradual shift expected towards streaming platforms in the coming years. Grewal, who marked his directorial debut with 'Ardaas' in 2016, is now premiering the third installment, 'Ardaas Sarbat De Bhale Di'.

The new release, featuring stars like Jasmin Bhasin and Gurpreet Ghuggi, hit theatres this Friday. Grewal highlighted that Punjabi cinema is aiming to expand its influence, comparing it to the extensive reach of Bollywood films on OTT platforms. He projects a four to five-year timeframe before Punjabi cinema fully ventures into the streaming landscape.

Ghuggi credited series like 'Tabbar' and 'Kohrra' for bringing Punjabi narratives to a broader audience, emphasizing the importance of bilingual content to enhance accessibility. Bhasin agreed that the industry is progressively exploring web content, driven by the steady growth of Punjabi cinema both domestically and internationally. Grewal noted significant overseas interest and the pan-India success of films like 'Jatt & Juliet' and 'Carry On Jatta'. Ghuggi added that Punjab has many more stories yet to be told, particularly those related to its rich history and freedom struggle, hinting at a promising future for Punjabi cinema related content.

(With inputs from agencies.)