Madhya Pradesh Launches 'Swachhata Hi Sewa - 2024 Abhiyan' to Promote Cleanliness

The Madhya Pradesh government is set to launch its cleanliness campaign 'Swachhata Hi Sewa - 2024 Abhiyan' on September 17 to celebrate Prime Minister Narendra Modi's birthday. Running until October 2, the campaign aims to inculcate cleanliness habits in citizens. Chief Minister Mohan Yadav emphasized local innovation and ministerial participation.

The Madhya Pradesh government will launch the 'Swachhata Hi Sewa - 2024 Abhiyan', a comprehensive cleanliness campaign, starting September 17 in celebration of Prime Minister Narendra Modi's birthday. The campaign will run until October 2, marking Mahatma Gandhi's birth anniversary.

Chief Minister Mohan Yadav highlighted that the campaign will focus on 'Swabhav Swachhata, Sanskar Swachhata' to inspire people to adopt cleanliness in their behavior. Various activities are planned across all levels to promote this initiative.

Citizens will be encouraged to participate in 'shramdaan' (voluntary physical effort) to maintain clean surroundings. Yadav urged all ministers to actively participate and innovate according to local requirements. Jan Aushadhi Kendras, outlets for affordable generic medicines, will also be inaugurated on September 17.

(With inputs from agencies.)