K-Pop Icons Redefine Fashion: Stray Kids at Met Gala

Tommy Hilfiger and K-pop group Stray Kids made waves at the Met Gala, marking a historic collaboration with custom-made suits. As K-pop idols become key brand ambassadors for luxury fashion houses, their influence drives immense media impact. This intertwining of fashion and K-pop captures global audiences, reshaping the fashion landscape.

U.S. designer Tommy Hilfiger recently shared his excitement about his collaboration for this year's Met Gala, featuring custom-made suits for K-pop sensations Stray Kids. Opening one tuxedo, Hilfiger revealed a special label, 'Tommy Hilfiger with the Stray Kids,' marking a historic moment for the designer.

Stray Kids, the first K-pop group to attend the prestigious Manhattan event, are brand ambassadors for Hilfiger. Their presence caused a massive online buzz, with Hilfiger claiming it as one of his most exciting projects to date. 'We were probably one of the most talked about brands at the Met Ball,' he remarked, attributing their success to the surging popularity of K-pop.

This collaboration highlights a broader trend where numerous K-pop idols, such as BLACKPINK's Lisa and BTS' Jin, are representing luxury brands like Louis Vuitton and Gucci. Alison Bringe from Launchmetrics notes that these idols bring not only press coverage but also their vast fan communities, resulting in extraordinary media impact value.

(With inputs from agencies.)