Bollywood Beats for Ballots: Mobilizing South Asian Voters for Kamala Harris

Ajay Jain Bhutoria, an Indian-American entrepreneur and fundraiser for the Democratic Party, has launched a Bollywood music video to activate South Asian voters in key battleground states for the 2024 election. The video, featuring the song 'Nacho Nacho' sung by Shibani Kashyap and produced by Ritesh Parikh, aims to boost support for Kamala Harris's presidential bid.


Devdiscourse News Desk | Washington DC | Updated: 09-09-2024 07:24 IST | Created: 09-09-2024 07:24 IST
Bollywood Beats for Ballots: Mobilizing South Asian Voters for Kamala Harris
  • Country:
  • United States

Ajay Jain Bhutoria, a prominent Indian-American entrepreneur and Democratic fundraiser, is leveraging Bollywood music to galvanize South Asian voters across pivotal battleground states for the upcoming 2024 election.

Bhutoria has introduced a captivating music video featuring the song 'Nacho Nacho,' performed by Bollywood singer Shibani Kashyap and produced by Ritesh Parikh. This initiative aims to bolster the presidential campaign of Vice President Kamala Harris by resonating with the culturally diverse South Asian-American community.

With millions of eligible South Asian voters, Bhutoria believes that the appeal of Bollywood can overcome language and cultural barriers, driving turnout in favor of Harris. The video, imbued with festive community spirit and a call to unity, encapsulates the vision of inclusivity that both Bollywood and Harris champion.

(With inputs from agencies.)

Give Feedback