Spectacular Saudi: Unveiling Saudi’s Hidden Gems for Indian Travellers

The Saudi Tourism Authority has launched its first integrated campaign, 'Spectacular Saudi', targeting the Indian market. The campaign showcases Saudi Arabia’s lesser-known destinations and cultural heritage sites, such as Diriyah, Al Balad, and AlUla. The initiative aims to attract Indian travellers seeking authentic and unique travel experiences.

The Saudi Tourism Authority has introduced its inaugural campaign for the Indian market, titled 'Spectacular Saudi'. The campaign aims to highlight Saudi Arabia's hidden destinations and rich heritage, moving beyond the traditional desert images commonly associated with the kingdom.

The campaign follows a young Indian family as they explore Saudi's diverse attractions, including the UNESCO World Heritage sites of Diriyah and Al Balad, the vibrant marine life of the Red Sea, and the historical Nabataean tombs in Hegra, AlUla. The initiative emphasizes Saudi Arabia's blend of ancient and modern wonders, tailored specifically for Indian tourists.

Chief Executive Alhasan Aldabbagh noted that Indian travellers value authentic experiences and novel destinations, which Saudi Arabia offers in abundance. Highlighting the ease of travel, the campaign encourages Indian visitors to discover Saudi's culture, adventure, and cuisine, positioning Saudi Arabia as a prime travel destination for Indians. The campaign is accessible through various platforms, including social media and online travel agency channels. For more information, visit the campaign website.

(With inputs from agencies.)