Nicobar Expands to Upper North India with Chandigarh Outlet

Lifestyle brand Nicobar has launched its first store in Chandigarh, expanding into upper north India. This move is part of the brand's strategy to open more outlets in Tier II cities. Founded by Simran Lal and Raul R Rai in 2016, Nicobar offers modern, design-led lifestyle products with an Indian touch.

Lifestyle brand Nicobar has made its debut in upper north India by opening its first store in Chandigarh. This expansion is a crucial part of Nicobar's strategy to venture into non-metro or Tier II cities.

This Chandigarh outlet is Nicobar's 20th in the country, highlighting its growing presence in regions including Punjab, Haryana, Himachal Pradesh, and J&K. 'We are thrilled with the positive customer feedback as Nicobar seamlessly blends lifestyle aesthetics with a sense of modernity,' said co-founders Simran Lal and Raul R Rai.

Founded in 2016, Nicobar is known for its modern, mindful, design-led lifestyle products rooted in Indian heritage. With 20 stores in nine cities and a strong digital platform, Nicobar aims to provide authentic lifestyle solutions to contemporary Indian consumers.

(With inputs from agencies.)