Paralympian Liza Corso Shines in Paris, Eyes More NIL Opportunities

Liza Corso, a Team USA runner, secured her second Paralympic medal in Paris, winning bronze in women's 1,500 meters T13 classification. Corso, who also won silver at the Tokyo 2020 games, continues to excel in cross country and track for Lipscomb University. Benefiting from the NCAA's NIL rules, Corso partners with brands like Toyota and Samsung, allowing her to profit while competing as an NCAA athlete.

Team USA runner Liza Corso earned her second Paralympic medal in Paris, winning a bronze in the women's 1,500 meters T13 classification on Saturday. This follows her silver medal performance at the Tokyo 2020 games. Corso aims for Paralympic gold while running cross country and track for Lipscomb University in Nashville.

Over half of Corso's Paralympic teammates have competed collegiately, according to the U.S. Olympic and Paralympic Committee. Corso is among the first generation of athletes who can profit through marketing deals while competing as NCAA athletes, thanks to the NCAA's 2021 decision allowing athletes to earn money from their names, images, and likenesses (NIL).

Corso's NIL deals include smaller social media sponsorships and partnerships with major brands like Toyota and Samsung. The total market for NIL deals has grown from $917 million in its first year to an estimated $1.67 billion. Corso's earnings, while modest compared to other star athletes, significantly support her college endeavors.

(With inputs from agencies.)