Indian Reality Show to Send Citizen to Space in Landmark Partnership

Banijay Asia teams up with Space Exploration and Research Agency (SERA) to create a reality show that sends an Indian citizen into space via Blue Origin's New Shepard mission. The show aims to democratize space travel, showcasing the participant's journey from selection to spaceflight.

Banijay Asia, a TV show producer, has partnered with Space Exploration and Research Agency (SERA) to produce a groundbreaking reality show. This show will offer an Indian citizen the chance to journey into space on a future Blue Origin New Shepard mission.

SERA recently announced India's participation in their human spaceflight program, aiming to provide space travel opportunities to citizens from nations with limited or no astronaut representation. Deepak Dhar, Founder and Group CEO of Banijay Asia and EndemolShine India, heralded this as an extraordinary journey that will document the life transformation of an ordinary Indian space traveler while democratizing space travel.

The reality show format will capture various challenges, drama, disappointment, and joy, culminating in the selection of a final winner who will have the opportunity to be one of the first Indian citizens to travel into space. Mrinalini Jain, Group Chief Development Officer at Banijay Asia and EndemolShine India, emphasized that this innovative format blends reality television's thrill with space exploration's awe, pioneering what could be a game-changing program.

(With inputs from agencies.)