The Belgian Waffle Co. Celebrates National Waffle Day with Unprecedented Success

The Belgian Waffle Co., India’s largest waffle brand, celebrated its National Waffle Day on July 19 with huge success. The campaign, fueled by innovative marketing and a delightful Rs 100 waffle offer, saw over 5 lakh footfalls and 100M+ engagement, underscoring the event's growing popularity.

The Belgian Waffle Co., India's leading waffle chain, commemorated National Waffle Day on July 19 with an overwhelming response nationwide. Known for their Rs 100 waffle offer, the day has become a much-anticipated event for waffle enthusiasts, resulting in lakhs of fans visiting over 570 stores.

This year's campaign theme, #EveryoneKnows, crafted by the agency SoCheers, leveraged social media and influencer marketing to create significant buzz, culminating in 6M+ views within 24 hours. The campaign's innovative strategies included viral videos and clever promotions, like distributing fake INR 100 notes with food deliveries.

Prominent characters such as a Spotify ad voice-over personality bolstered the campaign's reach. The success was marked by creative outdoor advertising and employee participation, leading to a record-breaking footfall despite adverse weather conditions, demonstrating the brand's impactful marketing and customer engagement.

(With inputs from agencies.)