Zindagi's Shailja Kejriwal Pushes for India-Pakistan Collaborations in Entertainment

Shailja Kejriwal, Chief Creative Officer for Zindagi at Zee, dreams of fostering collaborations between Indian and Pakistani artists to create a more inclusive entertainment industry. Despite past setbacks, her efforts continue, exemplified by the success of shows like 'Barzakh'. Kejriwal emphasizes the need for openness and mutual support to thrive.

Shailja Kejriwal, the driving force behind Zindagi's creative ventures, has a vision of unity between the entertainment sectors of India and Pakistan. Fresh from the success of the Pakistani show 'Barzakh', Kejriwal underscores the necessity of collaborative efforts between artists from both nations for the industry's growth.

Kejriwal, who played a monumental role in introducing Pakistani actors like Fawad Khan and Mahira Khan to Indian audiences through popular dramas, navigated numerous challenges, including political tensions that disrupted cultural exchanges. Despite these hurdles, she remains optimistic about the benefits of working together and highlights the inclusive nature of such collaborations.

Reflecting on her journey, Kejriwal credits strong support from Zee Entertainment's leadership and her commitment to artistic integrity for her accomplishments. She continues to push boundaries, with future projects potentially involving talent from across South Asia and beyond.

(With inputs from agencies.)