Spykar Teams Up with Cricket Giants for India-Sri Lanka Series

Spykar, India's leading denim brand, will be the Associate Gold Sponsor for the India tour of Sri Lanka starting on July 27, 2024. This collaboration symbolizes the enthusiasm of the youthful spirit among Spykar enthusiasts and cricket fans alike. The series will feature T20s and ODIs and captivate millions of viewers.

Spykar, India's premier denim brand, has announced that it will serve as the Associate Gold Sponsor for the upcoming India tour of Sri Lanka, beginning on July 27, 2024. The collaboration aims to celebrate the dynamic and restless energy of both Spykar aficionados and cricket fans nationwide.

The highly anticipated series follows India's historic victory at the ICC T20 World Cup in the USA, and it will feature both T20 and ODI matches from July 27 to August 7, 2024. The event is expected to draw an extensive audience, with viewership figures projected to range between 180 to 220 million, uniting cricket enthusiasts from both nations.

'This partnership goes beyond mere sponsorship; it's a testament to our shared passion for cricket,' said Sanjay Vakharia, Co-Founder and CEO of Spykar. Spykar's involvement underscores the synergy between sports and fashion, a sentiment echoed by Mr. Upul Nawaratne Bandara, Head of Marketing for Sri Lanka Cricket.

(With inputs from agencies.)