India's Streaming Boom: Netflix's Blockbuster Year

India has emerged as a significant player for Netflix in terms of revenue growth and paid net additions in the second quarter of 2024. Key titles like 'Heeramandi: The Diamond Bazaar' and 'Amar Singh Chamkila' have contributed to this success, alongside popular UK content. The streamer has several anticipated Indian projects lined up for 2024.

In a stellar performance, India has risen as a crucial market for Netflix, particularly in revenue growth and paid net additions during Q2 2024. This surge is driven by hit titles such as 'Heeramandi: The Diamond Bazaar' and 'Amar Singh Chamkila,' which have garnered millions of views.

The streaming giant revealed its second-quarter earnings, highlighting India's remarkable strides this year, rivaled only by strong content from the UK. Indian dramas and biopics captured audience interest, bolstering Netflix's lineup alongside international hits like 'Bridgerton 3' and 'Baby Reindeer.'

Looking ahead, Netflix has an exciting slate for India in 2024, featuring non-fiction works like 'Modern Masters feat. SS Rajamouli' and popular returning series including 'Yeh Kaali Kaali Ankhein' Season 2. The growth trajectory suggests a promising future for streaming in India.

(With inputs from agencies.)