Embrace the Art of Balance: Timex's 'Waste More Time' Campaign with Ananya Panday

Timex has launched the third installment of its 'Waste More Time' campaign featuring brand ambassador Ananya Panday. The campaign encourages people to slow down and enjoy their passions. The latest digital film showcases the importance of balancing work and play while promoting Timex's innovative designs.

Delhi, India – Timex, the iconic American watch brand, has unveiled the latest chapter in its 'Waste More Time' campaign, featuring brand ambassador Ananya Panday.

In a world obsessed with the hustle and bustle, Timex's global campaign invites individuals to reconnect with their passions, even if they may seem like a waste of time to others. The third digital film in the series underscores that a Timex watch is more than a time-telling accessory; it serves as a narrative of personal stories and emphasizes the importance of making time truly yours.

The newest campaign spotlighting Ananya Panday captures her joyfully navigating her bookshelf, initially engaging in work. The ad then transitions to a playful scene where Ananya balances books on her head and dances, symbolizing the delight of indulging in what one loves. Deepak Chhabra, Managing Director of Timex India, expressed the campaign's success in celebrating personal investment in time. Additionally, Ananya Panday shared her enthusiasm for the campaign, aligning with its message of living life on one's own terms.

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