India's T20 World Cup Final: A Viewership Milestone

India's 13-year wait to lift an ICC trophy saw the T20 World Cup final match reaching a peak viewership of 5.3 crore on an OTT platform, falling short of the 5.9 crore record set during last year's ODI final. Disney Star's live telecast data is awaited.

India's long-awaited triumph in the T20 World Cup final captured the attention of cricket fans far and wide, with peak viewership hitting a remarkable 5.3 crore on Disney+Hotstar.

However, this figure still lags behind the 5.9 crore record set during the India vs. Australia ODI final in November 2023. As industry experts point out, the latest T20 final maintained a consistent audience of 4 to 4.5 crore viewers due to its nail-biting finish.

The telecast, exclusively handled by Disney Star on both linear and digital platforms, awaits comprehensive viewership data from BARC. The event drew sustained engagement even post-match, highlighting the widespread interest among cricket enthusiasts.

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