L'Oréal's Big Bang Beauty Tech Revolutionizes North Asia

L'Oréal's Big Bang Beauty Tech Innovation Program is now active in all North Asia markets, launching in Hong Kong SAR. The program promotes open innovation and collaboration with startups to develop disruptive beauty solutions. Tailored themes in each market foster local partnerships, enhancing regional beauty tech innovation.

L'Oréal's groundbreaking Big Bang Beauty Tech Innovation Program has launched across all North Asia markets, with a significant introduction in Hong Kong SAR. This strategic move aims to bolster beauty innovation for consumers in the region, leveraging the North Asia Zone's collaborative 'Beauty Triangle' strategy, which includes China, Korea, and Japan.

Initiated in Mainland China in 2020, Big Bang fosters the co-creation of innovative beauty products with startups. Its success in China led to expansions in Japan, Korea, and recently in Hong Kong SAR and Taiwan. Each market tailors the program to its strengths, with themes promoting local sustainability and customer experience transformation.

L'Oréal emphasizes cutting-edge research and partnerships, as demonstrated in Japan and Korea. In China, the program continues to innovate with projects such as 3D skin printing. The latest launches reflect L'Oréal's commitment to being a leader in beauty tech not just in North Asia but globally.

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