Crocs Launches 'Splash Your Style' Campaign to Captivate Gen Z

Global footwear company Crocs has launched its monsoon campaign 'Splash Your Style' targeting Gen Z. The campaign showcases the Classic Clogs and Jibbitz charms and involves collaborations with dance group Quickstyle and Indian influencers to embody unfiltered self-expression through dance.

Global footwear giant Crocs unveiled its new monsoon campaign, 'Splash Your Style,' aimed squarely at engaging the Gen Z demographic. On Thursday, the company highlighted its iconic Classic Clogs and Jibbitz charms as the centerpiece of the campaign.

In a bold move to capture young hearts, Crocs partnered with Norwegian dance troupe Quickstyle and notable Indian influencers such as Shantanu Maheshwari and Ruhee Dosani. The campaign promises to capture the essence of unfiltered self-expression via unique dance styles, the company said in an official statement.

'Our new campaign perfectly aligns with our brand's vision of promoting genuine self-expression and comfort,' said Yann Le Bozec, Crocs EMEA/LATAM/INDIA & Hey Dude International Marketing Vice President. 'Through music and dance, and by partnering with popular local figures, we're engaging with Gen Z in a way that is authentic, engaging, and reflective of their dynamic spirit.'

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