Celebrating Fathers: SBI Life's Heartwarming Digital Campaign #PapaHainNa

SBI Life Insurance honors fathers this Father's Day through a touching digital film under its #PapaHainNa campaign. The film showcases fathers as Life Mitras, highlighting their dual roles as both financial advisors and nurturing mentors. The initiative underscores the pragmatic and insightful guidance fathers offer to their children.

SBI Life Insurance pays tribute to fathers this Father's Day with an emotionally resonant digital film under its #PapaHainNa campaign. The company highlights the multifaceted roles fathers play as both financial advisors and nurturing mentors. By depicting fathers as Life Mitras, SBI Life underscores the practical and insightful guidance fathers provide to their children.

The digital film captures the essence of SBI Life's philosophy, portraying fathers as both professionals and caregivers. A key scene shows a Life Mitra advising his son on overcoming a setback, reflecting the campaign's theme of perseverance and wisdom in overcoming life's challenges.

Mr. Ravindra Sharma, Chief of Brand, Corporate Communication & CSR at SBI Life, emphasized the evolving role of fathers in modern family dynamics. The initiative also honors SBI Life's Life Mitras, who balance professional and personal responsibilities while inspiring and supporting their children in pursuit of their dreams.

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