Royal Stag Boombox in Partnership with Viacom18 Unveils Their Second Original Track Hoodie with a Unique Collaboration of Melody and Hip Hop Between Nikhita Gandhi and Bali

Delhi, India Business Wire India This is the second of four Royal Stag Boombox original music tracks to be released across platforms. Viacom18 brings its expertise in concept development and brand solutions to the table for this ground-breaking collaboration.Royal Stag Boombox, in collaboration with Viacom18, is all set to bring a completely new genre of music where the melody of Bollywood meets the gully of hip hop creating the original sound of generation large.

Delhi, India – Business Wire India • This is the second of four Royal Stag Boombox original music tracks to be released across platforms.

• Viacom18 brings its expertise in concept development and brand solutions to the table for this ground-breaking collaboration.

Royal Stag Boombox, in collaboration with Viacom18, is all set to bring a completely new genre of music where the melody of Bollywood meets the gully of hip hop creating the original sound of generation large. Music evokes emotions in people across generations, making it a significant passion pillar for Seagram's Royal Stag. In this modern era, younger audience is more inclined towards exploring exciting new forms of music. Celebrating the spirit of 'Living it Large' and having enthralled thousands of music lovers in Manipal, Bhubaneshwar, Pune, Indore & Dehradun with its unique on-ground experiences, Royal Stag Boombox enters its next phase with the launch of 4 original music tracks. The second such original music track to be released is a unique collaboration between the dynamic duo of Bollywood singer, Nikhita Gandhi and rapper Bali.

The new song 'Hoodie' is a quirky mix of Bollywood and Hip-Hop, complete with a fun music video featuring the two artists. It's a light-hearted song that depicts a friendly banter between the artists in a unique musical style that resonates with today's youth.

It's the second of four original Melody x Hip Hop music tracks to be released across platforms, as part of Royal Stag Boombox's unique, Phygital format.

Speaking about the release of the song, rapper Bali said, "It's an exciting time for Hip Hop in India. It feels great to see that Royal Stag Boombox is not only celebrating this music form but curating a unique blend of Hip Hop and Melody that will surely resonate with music lovers across India. I had a lot of fun making 'Hoodie' with Nikita Gandhi." Nikita Gandhi added, "As a musician, I love the idea of creating something new and transcending known boundaries. The idea of creating a new genre of music, a beautiful combination of Bollywood & Hip Hop with Royal Stag Boombox, got me excited instantaneously. My new song 'Hoodie' with Bali is such a tasty anthem and I'm sure it's going to rage amongst the youth!" Contemporary genres such as hip-hop are becoming increasingly popular, while Bollywood melodies remain integral to the youth's cultural milieu. Royal Stag Boombox intends to stir the imagination of this generation, blending music they have inherited - Bollywood scores, with the genre that speaks to them, Hip Hop. The second song, Hoodie is now live on Royal Stag Live It Large YouTube channel and all major audio streaming platforms.

Tune into 'Hoodie' on Royal Stag Live It Large YouTube Channel: https://www.youtube.com/watch?v=Va_fztS2hcA About Royal Stag Seagram's Royal Stag is the flagship brand of Pernod Ricard India. Royal Stag has been a consistent star since launch, and a brand quite often credited to have changed the rules of the game. It is for the young, daring, confident, progressive, and inspiring individuals who embody self-belief. The brand has been inspiring the youth of India through its communication around the philosophy of "It's Our life. We Live it large".

About Pernod Ricard India Pernod Ricard India (P) Ltd. is a fully owned subsidiary of Pernod Ricard SA and is a fast-growing multinational alcohol beverage company delivering quality products to its consumers across the country. With leading brands in each category, Pernod Ricard holds one of the most dynamic and premium portfolios in the industry led by Seagram's whiskies such as Royal Stag, Royal Stag Barrel Select, Blenders Pride, Blenders Pride Reserve Collection, Imperial Blue, 100 Pipers and a wide range of International premium brands that include Chivas Regal, Ballantine's, The Glenlivet, Royal Salute and Jameson Irish whiskey. Some of the eminent brands in white spirits category include ABSOLUT vodka, Jacob's Creek and Campo Viejo wines, Martell cognac, Beefeater and Monkey 47 gin, Kahlúa and Malibu liqueurs, Mumm and Perrier-Jouët champagne. Pernod Ricard India is recognized as an industry leader with various recognitions and achievements that help the company deliver quality products to consumers. Seagram's whiskies are exported to 26 countries across the world. Pernod Ricard India is a socially responsible organization with a strong belief to strengthen corporate citizen by addressing social, economic and environmental sustainability in all key states.

About Viacom18 Viacom18 Media Pvt. Ltd. is one of India's fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in cinemas and merchandise. Its portfolio of 38 channels across general entertainment, movies, sports, youth, music and kids' genres delights the consumers across the country with its eclectic mix of programming. JioCinema, Viacom18's OTT platform, is one of India's leading streaming services and most popular destination for live sports. Viacom18 Studios has successfully produced and distributed iconic Hindi films and clutter-breaking regional films for over 13 years in India.

To View the Image, Click on the Link Below: Royal Stag Boombox - 'Hoodie'

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