EaseMyTrip Partners with UP EcoTourism to Boost State Tourism in Uttar Pradesh

EaseMyTrip has signed an agreement with the Uttar Pradesh EcoTourism Development Board to enhance tourism in the state. The partnership will focus on promoting Uttar Pradesh’s eco-tourism, cultural experiences, and homestays, leveraging EaseMyTrip’s technological expertise. This collaboration aims to position Uttar Pradesh as a preferred destination for tourists.

On Monday, online travel platform EaseMyTrip announced a strategic partnership with the Uttar Pradesh EcoTourism Development Board (UPETDB) to elevate state tourism.

The Memorandum of Understanding (MoU) focuses on fostering tourism promotion and development in Uttar Pradesh, according to a statement from EaseMyTrip.com.

This collaboration will leverage EaseMyTrip's extensive reach and cutting-edge technology to showcase Uttar Pradesh's rich eco-tourism offerings comprehensively.

As part of the agreement, EaseMyTrip will also promote all registered homestays in Uttar Pradesh on its online platform.

"We are thrilled to embark on this innovative project with UPETDB. Uttar Pradesh's rich history and stunning natural beauty offer numerous underrated and unexplored destinations," stated Rikant Pittie, Co-Founder of EaseMyTrip.

EaseMyTrip will curate and market customized tourism packages, featuring Uttar Pradesh's untouched destinations, cultural experiences, culinary delights, and traditional crafts.

"Our collaboration with EaseMyTrip aims to enhance the visibility and accessibility of these diverse offerings, driving growth and positioning Uttar Pradesh as a preferred travel destination," said Mukesh Kumar Meshram, Principal Secretary, Tourism and Culture Department, and Director General of Uttar Pradesh.

(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)