Classic Legends Reinvents the Motorcycle: Launches Scrambler Success

Classic Legends plans to revolutionize the motorcycle segment with new scrambler bikes. Launching two new models, the company aims to emulate SUVs' impact on cars by targeting off-road enthusiasts. They plan a dealership expansion to 500 locations by FY27, reflecting a robust growth strategy.

Classic Legends, the premium motorcycle maker behind iconic brands Yezdi, Jawa, and BSA, is aiming to revolutionize the biking industry by focusing on scrambler bikes. Co-founder Anupam Thareja expressed confidence in the potential of scramblers, equating their impact to what SUVs achieved in the automotive market.

On Thursday, the company introduced two new scramblers: the Yezdi Scrambler 350, priced at Rs 1,99,950, and the BSA Scrambler 650, available for Rs 3,24,950. By the end of the fiscal year, Classic Legends plans to launch a total of four models, targeting both novice bikers and seasoned global riders.

Looking ahead, Thareja revealed ambitious plans to expand the company's sales and service network, aiming for 500 dealerships across India by FY27. This strategic move is poised to enhance their presence and cater to the increasing demand for scrambler bikes, especially in urban centers.