Honasa Consumer Announces Strategic Shift as Q2 Earnings Report Reveals Loss

Honasa Consumer Ltd reported a second-quarter consolidated loss of Rs 18.57 crore, reversing a profit from the previous year. Revenue fell 6.9%, impacted by inventory adjustments and strategic distribution changes. Despite current setbacks, the company aims to strengthen its offline strategy for future growth.

Honasa Consumer Ltd, parent to FMCG brands like Mamaearth, reported a consolidated loss of Rs 18.57 crore for Q2 ending September 30, 2024, citing inventory corrections as a key factor.

Previously, the firm had posted a Rs 29.43 crore profit. The company's revenue declined by 6.9% to Rs 461.82 crore compared to the same period last year.

Despite these financial setbacks, Honasa Consumer remains focused on transitioning its distribution model to direct distributors in top cities, aiming to boost offline market strategy, as confirmed by Chairman and CEO Varun Alagh.

(With inputs from agencies.)