Retail Struggles Amidst Bulk Campaign Buying Shifts

The retail sector for election campaign materials in Maharashtra is facing challenges as political parties increasingly source materials in bulk from wholesalers in Gujarat. This shift has led to diminished demand for local retailers, forcing many to diversify their offerings to sustain their businesses amid shrinking profit margins.

The retail sector specializing in election campaign materials is undergoing significant changes as political parties shift their procurement strategies. Traditionally reliant on local retailers, these entities are now sourcing bulk supplies directly from wholesalers in Surat and Ahmedabad, shaking up long-time business dynamics ahead of the Maharashtra assembly elections.

Retailers like Yogesh Parekh of Parekh Brothers note a marked decline in demand, attributing it to bulk purchasing trends that bypass local market players. This shift has left shops struggling with reduced foot traffic and profit margins. Once-thriving Lalbaug, a hub of campaign merchandise, now sees fewer customers despite an increase in the number of stores.

To combat declining sales, retailers are diversifying. Jain Bhai of National Dresswala cites diminishing profit margins as customers turn to bulk manufacturers. Meanwhile, shops adapt by offering rentals for fancy dresses and event decor, as highlighted by Mitesh Joshi of Ashapura Dresswala. With Maharashtra's elections impending, the outlook for campaign material retailers remains uncertain.

(With inputs from agencies.)