COMAC's Bold Rebrand: The C909 Takes Flight

Chinese planemaker COMAC has rebranded its ARJ21 regional jet to C909, aligning with its naming convention. The C909 aims to compete with Western manufacturers and reports improvements in efficiency and cost. This rebranding move underscores China's ambition to challenge Boeing and Airbus's dominance in aviation.

In a strategic move to bolster its market presence, Chinese aerospace firm COMAC has rebranded its ARJ21 regional jet to C909. Announced at the Zhuhai air show, this change aligns with COMAC's existing model naming conventions.

The C909, which features a white paint design on a blue tail, has reportedly reduced weight and noise and improved cost-effectiveness. COMAC's marketing director, Zhang Xiaoguang, highlighted the meticulous process behind choosing the new name, which aims to establish a stronger brand identity.

With 124 ARJ21s currently in operation and significant international interest, COMAC's move reflects China's aspirations to become a formidable competitor against Western aerospace giants Airbus and Boeing.

(With inputs from agencies.)