Flipkart's Festive Growth: 7.2 Billion Visits Transform E-commerce Landscape

Flipkart recorded 7.2 billion visitors and 282 million unique visitors from September 1 to October 28, 2024. Significant growth was seen in the Eastern region and across Metro and Non-Metro areas. The demand for premium products, particularly in Fashion, Electronics, and Home Essentials, increased notably.

Flipkart, a major player in e-commerce, reported a remarkable 7.2 billion visits to its platform between September 1 and October 28, 2024. This surge was sparked by a rise in premiumisation and personalised shopper preferences, particularly in metropolitan areas and Tier 2+ cities, according to a company statement.

The Eastern region of India experienced significant growth, with a 14.86% increase in unique visitors and a 12% rise in total customers compared to the previous year. This trend was seen across both Metro and Non-Metro regions, underscoring the nationwide demand for e-commerce services.

Flipkart's impact on small and medium enterprises (SMEs) was pronounced, as many sellers observed a 40-50% year-on-year growth. The demand for premium and mid-premium smartphones, particularly those with AI features, surged, with a 17% uptick in customers opting for top brands. Harsh Chaudhary, Head of Growth at Flipkart, emphasized this season's role in enhancing India's retail landscape and boosting economic growth.

(With inputs from agencies.)