Meril Unveils AI-Powered Healthcare Campaign with MS Dhoni

Meril's latest phase of the 'Treatment Zaroori Hai' campaign employs AI-driven video messages by MS Dhoni to encourage timely medical treatment. This initiative aims to reassure patients and their families of advanced procedures' safety and effectiveness, emphasizing that untreated conditions impact the whole family.

Meril, a prominent global medical device manufacturer, has introduced the second phase of its campaign, 'Treatment Zaroori Hai' (Treatment is Necessary), utilizing AI-driven video messages featuring cricket icon MS Dhoni. The innovative approach is designed to encourage patients to seek timely medical advice.

This initiative addresses various health conditions, including heart and joint issues, by alleviating fears and promoting trust in modern medical solutions. The personalized messages delivered by Dhoni aim to create reassurance and drive patient action towards necessary treatments.

The campaign highlights the broader impact of untreated health problems, emphasizing the emotional and physical burden shared by patients' families. Meril collaborates with doctors nationwide to promote early intervention and improved healthcare outcomes, stressing the importance of advanced medical treatments.

(With inputs from agencies.)