Tanzania Launches New Honey Trademark to enhance competitiveness in international markets

Minister of Natural Resources and Tourism, Pindi H. Chana, officiated the launch event, emphasizing the significance of this trademark in promoting Tanzanian honey on a global scale.

Tanzania has introduced a new honey trademark designed to guarantee the quality of its bee products, enhancing the country’s competitiveness in international markets. This initiative, launched on October 4, 2024, in Tabora—one of Tanzania's leading honey-producing regions—requires companies to adhere to strict standards that protect the sector's reputation.

Elevating Market Visibility and Trust

The Tanzania Honey Trademark will allow companies that qualify to benefit from several exclusive advantages, including the right to display the trademark, priority access to trade fairs, and enhanced visibility through an official honey website. A comprehensive traceability system will also be implemented to foster consumer trust and verify product quality.

Minister of Natural Resources and Tourism, Pindi H. Chana, officiated the launch event, emphasizing the significance of this trademark in promoting Tanzanian honey on a global scale.

Collaborative Efforts for Quality Assurance

The creation of the trademark is the result of a collaborative effort involving the International Trade Centre (ITC), the Tanzanian Trade Development Authority (TanTrade), the Belgian Development Agency (ENABEL), and local honey producers, all part of the Beekeeping Value Chain Support (BEVAC) project. Ten honey businesses associated with BEVAC participated in the launch, showcasing their products and sharing valuable insights from their experiences.

Future Plans for the Honey Sector

Looking ahead, BEVAC aims to raise awareness about the trademark, strengthen the traceability system, and support honey producers in meeting the established quality standards. These initiatives are vital to positioning Tanzanian honey as a trusted, high-quality product in both domestic and global markets.

By reinforcing quality assurance measures and fostering collaboration among stakeholders, the Tanzania Honey Trademark is poised to significantly enhance the country’s honey sector. This initiative not only promises sustainability and consumer trust but also aims to expand market access, ultimately benefiting local producers and the economy as a whole.