Rajasthan's Festive Boom: Consumer Electronics Shine on Amazon

Rajasthan has emerged as a flourishing market for consumer electronics on Amazon.in, with Jaipur leading the charge. The region saw substantial growth in the smartphone segment, recording a 60% increase in new buyers. Jaipur's preference leans towards mid-range phones, indicating diverse consumer behavior.

Rajasthan has established itself as a key player in the consumer electronics sector on Amazon.in, according to a company spokesperson.

Jaipur, in particular, has shown remarkable growth across various categories, with the smartphone segment witnessing a 60% surge in new buyers. The city is now among the top-performing regions, as confirmed by Ranjit Babu, Director of Consumer Electronics, Amazon India.

As a major market for music, Jaipur also saw a 25% year-on-year increase in consumer electronics sales. The online marketplace now boasts 92 service partners, 2 fulfillment centers, and over 125,000 sellers in the state, underscoring Rajasthan's growing prominence.

(With inputs from agencies.)