Amazon's Festive Boost for SMBs: A Lip-Care Success Story

Amazon announces a reduction in selling fees across several categories to benefit sellers during the festive season. Vikram Deshpande highlights the opportunity for SMBs in Madhya Pradesh. A specialised lip care brand, Alanna, founded by Rashi Bael Mehra, gains momentum through Amazon's support.

On Thursday, Amazon revealed a 3-12 percent reduction in selling fees for categories such as groceries, fashion, and electronics. This strategic move aims to enhance seller earnings and offer more competitive pricing for customers during the festive season.

Vikram Deshpande, Amazon India's product management director, explained that the fee reductions provide significant opportunities for Small and Medium Businesses (SMBs), particularly in Madhya Pradesh, to optimize operations for the busy Diwali period and sustain growth post-festivities.

Highlighting a success story, Deshpande pointed to Alanna, a lip care brand from Bhopal founded by Rashi Bael Mehra. With Amazon's support, Alanna has expanded its reach both domestically and internationally, showcasing the potential for SMBs to tap into e-commerce for wider market access.

(With inputs from agencies.)