From Humiliation to Triumph: Tata's Acquisition of Jaguar and Land Rover
This tale narrates how Ratan Tata overcame a humiliating incident with Ford in the late 1990s to eventually acquire the iconic Jaguar and Land Rover brands from them a decade later. The acquisition marked a major success for Tata Motors, transforming their position in the global automotive industry.
- Country:
- India
In a remarkable tale of turnaround, Ratan Tata transformed an insult from Ford into a historic acquisition of Jaguar and Land Rover brands by Tata Motors.
In 1998, with sluggish sales of Tata Indica, Tata Motors considered selling its car division to Ford. However, the meeting did not go well, marked by condescending remarks from Ford's officials, notably Bill Ford.
Undeterred, Ratan Tata turned the setback into success. In 2008, amidst Ford's financial struggle, Tata Motors acquired Jaguar and Land Rover for $2.3 billion. Today, these brands are crucial to Tata's global automotive success.
(With inputs from agencies.)
Advertisement
ALSO READ
Major Stake Acquisition in Prataap Snacks by Authum Investment & Mahi Madhusudan Kela
CCI Approves TIGA Investments' Stake Acquisition in Dream11's Parent Company
CCI Clears TIGA Investments' Stake Acquisition in Dream Sports
MGM Healthcare Expands into Visakhapatnam with Acquisition of Seven Hills Hospital
Elliott Investment Set for Major Citgo Acquisition Amid Legal Tussles