Myntra's Big Fashion Festival: Stellar Growth & New Customers

Myntra's Big Fashion Festival sale concluded successfully, attracting 1.5 million new customers, largely from non-metro cities. The sale was the platform's most successful, with significant growth in orders and visits. High-demand categories included ethnic wear and sports footwear, with strong festive shopping sentiment expected to continue.

Myntra's Big Fashion Festival (BFF) sale wrapped up on Tuesday, with the e-commerce giant welcoming 1.5 million new customers. Notably, 80% of these newcomers hailed from non-metro cities, highlighting a widespread festive shopping vigor across India, as per a statement from Myntra.

Showcasing a stellar performance, the BFF sale emerged as Myntra's largest and most impressive edition to date. The platform experienced 390 million visits, alongside a remarkable 100% uptick in orders per minute during peak times.

The sale saw a surge in demand for women's ethnic attire, men's occasion and casual wear, and sports footwear. According to Neha Wali, Senior Director of Revenue and Growth at Myntra, the 3X value offerings were a significant draw, setting the stage for ongoing consumer enthusiasm.

(With inputs from agencies.)