OTM Mumbai: Dominating Asia's Travel Trade Arena

OTM Mumbai has been ranked the top travel trade show in India and Asia, according to a NielsenIQ study. The event surpassed rivals like ITB Asia and SATTE Delhi. The survey highlights OTM's leadership in exhibitor and visitor satisfaction, with a strong percentage choosing it as their preferred show.

In a groundbreaking survey by NielsenIQ, OTM Mumbai was declared the top travel trade show in India and across Asia. The study, commissioned by Fairfest Media Limited, revealed OTM's prominence over competitors such as ITB Asia and SATTE Delhi.

Evaluating 18 international and 20 regional trade shows, the research highlighted OTM's exceptional exhibitor and visitor satisfaction. An impressive 59% of Indian respondents chose OTM as their preferred event, while 42% of participants favored it in the broader Asian context.

OTM's success is attributed to high-quality exhibits and superior venue quality. The upcoming edition in January 2025 promises to be the largest, uniting over 40,000 professionals from 60 countries, further cementing its leadership in the travel industry.

(With inputs from agencies.)