Mahindra Unveils Groundbreaking Thar Roxx SUV Amidst Star-Studded Event

Mahindra launches the Thar Roxx, an SUV with advanced technology and unparalleled capabilities, during a glitzy event in Mumbai. The vehicle, built on the new M-Glyde Architecture, boasts a panoramic sunroof, ADAS Level 2, and cutting-edge features. It sets new benchmarks in ride, handling, and comfort.

PNN Mumbai (Maharashtra) [India], September 30: The glitzy launch event for the Thar Roxx SUV saw a star-studded guest list including Anu Malik, Rajpal Yadav, Charan Singh Sapra, Luv Sinha, and many more.

Mahindra first gained traction with its Thar vehicle in 2010, a lifestyle vehicle styled after the MM540. It quickly became a favorite among off-road enthusiasts. The 2020 iteration of Thar became an overnight sensation, capturing immense public interest and becoming a social media centerpiece.

The Thar Roxx introduces an all-new M-Glyde Architecture, setting new standards in ride, handling, and comfort among ladder-frame SUVs. It features a panoramic 'Skyroof', R-19 tyres, ADAS Level 2, twin 10.25-inch screens, Harman Kardon sound system, and 360-degree SVS among other advanced technologies. With six airbags, ESP 9.3, and 35 other safety features, the Thar Roxx aims for the highest safety ratings. Claimed to be unrivaled, Thar Roxx is positioned to redefine the SUV market.

(With inputs from agencies.)