Amazon Boosts Commission Rates for Over 50,000 Content Creators Ahead of Great Indian Festival

Amazon has increased its standard commission income rates for over 50,000 content creators across 20-plus sub-categories. The new structure offers 1.5x-2x increased income, benefiting creators during the Amazon Great Indian Festival which starts on September 27. Additional target-linked incentives have also been introduced.

E-commerce platform Amazon announced on Monday that it will increase its standard commission income rates across more than 20 sub-categories for over 50,000 content creators engaged with its platform.

The revised structure is set to offer content creators 1.5x to 2x increased income across a diverse range of product categories, including big-sellers such as fashion, beauty, personal care appliances, home, kitchen, toys, and books.

In a statement, the company highlighted that this empowers creators to earn more during the peak shopping season and take advantage of the heightened consumer demand during the Amazon Great Indian Festival (AGIF), which kicks off on September 27 with a 24-hour early access window for Prime members.

In addition to increased standard commission rates, Amazon has introduced target-linked incentives of up to 10-15% of revenue generated.

The company also announced that as part of the Amazon Live program, hundreds of creators will run over 1,500 live streams across categories, including mobiles, home appliances, home decor, fashion, and beauty during the AGIF.

Zahid Khan, Director of Shopping Initiatives for India and emerging markets at Amazon, expressed that this enhanced support system will not only benefit creators but also enhance the shopping experience for customers.

(With inputs from agencies.)