Titan to Expand Luxury Watch Brands with 10 New Additions in Next 18 Months

Leading watchmaker Titan Company plans to introduce 10 new international brands under its Helios retail format within the next 12-18 months. The company will also open 50 additional Helios stores in the current fiscal year. Titan aims for a 45% growth in revenue during the upcoming festival season.

Leading watchmaker Titan Company announced its plans to introduce 10 new international brands under its Helios retail format within the next 12-18 months.

In addition to expanding its brand portfolio, Titan is set to open 50 new Helios stores within the current fiscal year. Helios contributes roughly 10% of Titan's overall business, said Rahul Shukla, Titan Vice-President and Chief Sales and Marketing Officer, Watches and Wearables.

Currently, Titan retails 45 brands from Helios stores, featuring prices from Rs 5,000 to Rs 1,00,000. With the addition of these new brands and festive promotions, the company anticipates a 45% revenue growth in the upcoming festival season.

(With inputs from agencies.)