Tata Motors Launches Mid-Size SUV Coupe Curvv to Shake Up Competitive Segment

Tata Motors marks its foray into the mid-size SUV segment with the launch of its new SUV coupe, Curvv. Starting at Rs 9.99 lakh, Curvv comes with petrol and diesel options. Competing with Hyundai Creta, Kia Seltos, and others, Tata aims to increase its market share from 19%.

Tata Motors is set to reinforce its foothold in the SUV sector with its debut in the competitive mid-size segment, previously dominated by South Korean and Japanese manufacturers.

On Monday, the Mumbai-based auto giant unveiled its midsize SUV coupe Curvv, available in both petrol and diesel variants, starting at Rs. 9.99 lakh.

The electric version of Curvv was already introduced in August. Competing against established models like the Hyundai Creta and Kia Seltos, Tata aims to elevate its 19% market share.

(With inputs from agencies.)