Jaipur's Pre-Festive Shopping Surge: A Key Market for Amazon India

Amazon India identified Jaipur as a rapidly growing market for pre-festive essentials, including grocery, baby care, health and personal care, and pet care items. Jaipur residents show a marked preference for nutritious products, such as peanut butter, dry fruits, and health bars, purchasing significantly more than the national average.

Amazon India has announced that Jaipur is rapidly emerging as a significant market for pre-festive essentials. The city's demand spans various categories, including grocery, baby care, health and personal care, and pet care products.

According to Nishant Raman, Director of Consumables at Amazon India, consumers in Jaipur are increasingly opting for nutritious products like peanut butter, dry fruits, ghee, health bars, homeopathic remedies, and multivitamins. Raman highlighted that Jaipur ranks as the 4th highest unit-selling market for spreads like peanut butter on Amazon.in. Additionally, residents purchase three times more health bars, homeopathic remedies, and multivitamins as compared to the national average.

Raman emphasized Jaipur's importance as a key market for Amazon India, stating that the city's consumer behavior indicates significant growth and opportunity for the company.

(With inputs from agencies.)