NAAYAAB Initiative Celebrates India's Artisanal Legacy

NAAYAAB, an initiative by Craft Maestro and M3M Foundation, showcased over 100 masterpieces from 70 artisans across 17 states. The event, held from August 25-26, 2024, in New Delhi, aimed to preserve and promote India's heritage art forms, attracting dignitaries and art enthusiasts.

NAAYAAB, a landmark initiative by Craft Maestro and M3M Foundation, took center stage in New Delhi from August 25-26, 2024, presenting an extraordinary array of 100+ masterpieces from over 70 artisans spanning 17 states. This event, hosted at the prestigious Hotel Taj Man Singh, stands out for its unique effort to celebrate and preserve India's rich cultural heritage.

The showcase featured invaluable works crafted by artisans who have been honored with accolades like Padma Vibhushan, Padma Shri, Shilp Guru, and National Awards. An exclusive guided tour for the Young FICCI Ladies Organisation (YFLO) added a touch of exclusivity, drawing in key dignitaries and ambassadors from Algeria, Russia, and Israel.

Supported fervently by Dr. Payal Kanodia of M3M Foundation, this initiative not only brought India's traditional crafts to the forefront but also connected master craftsmen with a discerning audience. Highlighted by the presence of Dr. Gajendra Singh Shekhawat, Minister of Culture and Tourism, the event underscored the national significance of preserving these age-old arts. The impact of NAAYAAB has been profound, significantly bolstering artisans' incomes, recognition, and inspiring future generations. Upcoming events in Hyderabad and Mumbai promise to continue this cultural revival.

(With inputs from agencies.)