Ghodawat Consumer Taps Raveena Tandon as Brand Ambassador for STAR Refined Oil

Ghodawat Consumer welcomes actress Raveena Tandon as the Brand Ambassador for STAR Refined Oil. The collaboration covers a range of oils, and introduces new packaging to symbolize sustainability. A robust marketing campaign aims to strengthen consumer trust in the refreshed brand identity.

Mumbai (Maharashtra) [India], August 9: Ghodawat Consumer, the Rs 1,600 crore FMCG arm of the Sanjay Ghodawat Group, officially announces the association of Padma Shri and National Film Award-winning actress Raveena Tandon as the Brand Ambassador for its "Star Brand" Refined Oil. This significant collaboration will cover all categories, including sunflower, soybean, cottonseed, and rice bran oils.

The STAR Brand has unveiled its refreshed logo and new packaging for its Atta, Rice, Oil, and Salt products. The updated design features a dark leafy green color, symbolizing the care of Mother Earth, farmland, high yields, and agricultural vitality. It reflects the brand's commitment to freshness, sustainability, and environmental responsibility. With its smart marketing campaign titled "Barso Ka Bharosa, Ab Nayi Pehchan Ke Saath", STAR Brand aims to influence the decision-making of every household. Raveena Tandon, whose appeal resonates with consumers across rural, urban, and semi-urban areas, is the ideal choice to endorse the product. This campaign and its impactful tagline highlight the trust and commitment that STAR Brand has built over the years, showcasing its refreshed identity and dedication to superior quality.

Raveena Tandon expressed her gratitude, stating, "As a brand ambassador, I believe in the brand's commitment to providing premium quality products, and I'm happy to be a part of this campaign. Healthy meals have always been a priority in my household. Now, as a mother myself, I understand the importance of using trusted ingredients for my family's cooking. I have always given priority to products I can trust, and that's what Star Brand refined oil is all about."

Star Refined Oil is distinguished by its essential qualities, making it a preferred choice among consumers. Enriched with polyunsaturated fatty acids (PUFA), it helps consumers feel light. Fortified with vitamins A, D, and E, it also boosts nutritional value. Ideal for all types of cooking, from deep-frying to sautéing, it offers unmatched versatility in the kitchen. Ghodawat Consumer is set to launch a new television commercial featuring Raveena Tandon, complemented by promotional photos for various brand activities.

Salloni Ghodawat, Director of Ghodawat Consumer Limited, said, "This partnership represents a significant milestone in the brand's journey, and we are delighted to welcome Raveena Tandon to the Ghodawat Consumer family. This collaboration underscores a commitment to delivering superior products and deepening connections with customers. Moving forward, there will be a focus on ongoing innovation and expanding the product portfolio to meet the evolving needs of consumers."

Ghodawat Consumer Ltd. is the FMCG arm of the Sanjay Ghodawat Group. GCL has focused on constant product innovation, customer-centricity, affordability, and quality, creating a unique brand identity for itself. GCL started its journey by manufacturing edible oils and, with increasing consumer acceptance, trust, and notable success, the company expanded its product portfolio to include staples, impulse, and healthy snacks categories. Recently, GCL achieved a momentous milestone of 1,600 Crore.

(With inputs from agencies.)