EuroLeague Basketball on Private Equity Radar

The EuroLeague, Europe's premier men's basketball competition, has attracted interest from private equity firms like EQT, BC Partners, and General Atlantic. These firms are considering purchasing a minority stake in Euroleague Commercial Assets, which could be valued at one billion euros. Talks are in early stages.

Europe's top men's basketball competition EuroLeague has drawn interest from private equity firms including EQT, BC Partners and General Atlantic, according to two sources with knowledge of the matter.

Euroleague Commercial Assets (ECA), the entity which owns the EuroLeague and EuroCup, have been sounding out investor interest to buy a stake in the company, and is aiming for a valuation of one billion euros ($1.07 billion) in a potential sale, the two sources and a third one said. Private equity firms including BC Partners, EQT and General Atlantic have expressed interest in buying a stake in recent weeks, according to two of the people.

One of the sources said the offers are for a minority stake and there are three other investors that have shown interest. The deliberations are at an early stage and ECA may decide not to proceed with any deal, the sources said, speaking on condition of anonymity because the matter is private.

EQT, BC and General Atlantic declined to comment. The European basketball competitions are the latest in a growing number of sports looking for new investment as a way to raise money.

Sports are drawing new investors as they see opportunities in growing media rights and marketing. Advisory firm Liontree has been lined up for the sale and asked interested parties to submit preliminary indications of interest a month ago, one of the people said.

Liontree declined to comment. The private equity firms are now awaiting feedback from the clubs involved in EuroLeague and talks will only progress if the clubs decide to move ahead with a sale, this person added.

The Assembly of Syndicated Shareholders of Euroleague Commercial Assets -- which is formed by 13 clubs including Real Madrid and FC Barcelona -- met in June in Barcelona to approve, among other things, new rules to expand the financial sustainability of the competition. Real Madrid and Barcelona declined to comment.

($1 = 0.9353 euros)

(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)