Eternal and OpenAI Join Forces to Revolutionize AI in Digital Commerce

Eternal has announced an expanded collaboration with OpenAI to enhance AI capabilities across its businesses like Zomato and Blinkit. The partnership aims to integrate AI tools into Eternal's platforms, optimize workflows, and develop AI-powered solutions for its partners and internal systems, reinforcing AI's role in India's digital commerce.

Eternal has declared an enlarged partnership with OpenAI to bolster artificial intelligence (AI) across its various businesses, including Zomato and Blinkit. This strategic collaboration is designed to strengthen AI's role in India's digital commerce landscape.

The partnership will enable Eternal to implement AI tools across its platforms, improving workflows and delivering AI-powered solutions to partners and internal systems. Drawing on OpenAI's Enterprise API platform, new methods for customer and partner interactions are set to emerge, while more sophisticated AI models will be integrated into Eternal's in-house AI orchestration platform.

The collaboration extends to Eternal's AI-native venture, Nugget, to boost product development. Internally, the integration of OpenAI's latest coding models will enhance Eternal's automation capabilities. A structured Partner Upskilling Program will also promote AI adoption across Eternal's ecosystem, said Group CEO, Albinder Dhindsa.

(With inputs from agencies.)