Nintendo's Switch 2 Sparks Unprecedented Demand in Japan

Nintendo has received 2.2 million applications for its Switch 2 console in Japan, well exceeding initial expectations. This high demand suggests that the new gaming device will be challenging to obtain for months. Nintendo faces supply chain challenges amid geopolitical tensions, as it prepares for a record-breaking launch.

Nintendo's newest console, the Switch 2, has captured the imagination of gamers in Japan, logging 2.2 million applications for purchase through its lottery system. The surge in demand indicates immense consumer enthusiasm, exceeding the company's projections.

The rush has impacted shares, which rose 5% in Tokyo. Experts, like Serkan Toto of Kantan Games, predict a potential sellout upon launch with difficulties in acquiring the device persisting for months. The gaming giant now faces the challenge of managing an intricate supply chain amid international trade tensions.

Nintendo aims to meet consumer demand despite the geopolitical landscape affecting its manufacturing plans. Prices are set at $449.99 in the United States, while Japanese versions are priced at 49,980 yen for a single-language option. This launch follows the original Switch's success, which sold over 150 million units worldwide, marking a potential record-breaking cycle for Nintendo.

(With inputs from agencies.)