Pothys Swarna Mahal Harnesses AI with Salesforce for Enhanced Jewelry Retail

City-based premium jewelry brand Pothys Swarna Mahal partners with Salesforce to enhance customer engagement through AI. The collaboration aims to integrate online and offline sales via a hybrid e-commerce system to drive 20% of sales digitally. This initiative seeks to streamline operations and personalize shopping experiences.

Pothys Swarna Mahal, a leading jewelry business from the Pothys Group, has announced a strategic partnership with Salesforce to boost its digital sales and refine its Digi Gold processes using AI. The goal is to achieve 20% of sales through digital channels.

The collaboration focuses on enhancing customer engagement and streamlining operations with AI-powered service solutions. Pothys Swarna Mahal plans to invest in technology by developing a hybrid e-commerce system on Salesforce Commerce Cloud, merging online and offline sales.

Ashok Pothy, Founder-Director of Pothys Swarna Mahal, highlighted that the integration has enabled a unified, personalized shopping journey, strengthening customer relationships and optimizing operations. Salesforce's Vice President, Mankiran Chowhan, emphasized the power of AI in transforming retail experiences and expressed excitement about supporting this venture.

(With inputs from agencies.)