Vodafone Idea Unveils New Recharge Plans Amid Competitive Struggles

Vodafone Idea introduces new annual recharge plans offering unlimited data from midnight to noon, aiming to compete with Jio and Bharti Airtel. These plans include weekend data rollover and additional content subscriptions. Currently available in select regions, the company continues its 4G services while awaiting a full-scale 5G rollout.

Vodafone Idea, a beleaguered private telecom firm, is making strategic moves to regain market footing with the launch of its annual recharge plans. These plans, targeting mobile phone users, offer unlimited data access from midnight to noon, countering similar offerings by competitors Jio and Bharti Airtel.

The newly introduced prepaid plans come with three price tiers: Rs 3,599, Rs 3,699, and Rs 3,799, each enabling unlimited data usage from 12 AM to 12 PM daily, in addition to the standard data limits. The Rs 3,699 package also includes a year's subscription to Disney+ Hotstar, while the Rs 3,799 package offers Amazon Prime Lite access.

Currently, the Vi SuperHero prepaid packs are available across regions including Maharashtra, Delhi, and Kerala. Despite the firm's ongoing financial challenges and pending 5G service rollout, these new plans signify a robust attempt to enhance user engagement and sustain market relevance.

(With inputs from agencies.)