Temu's Possible Move to Combat Counterfeits in Europe

Chinese online retailer Temu is considering joining a European anti-counterfeiting initiative to curb the sale of fake products online. The move comes amid increasing pressure from EU authorities to enhance its marketplace controls. An upcoming meeting will discuss Temu's potential participation as a new signatory.

Chinese online retailer Temu may soon collaborate with major ecommerce platforms to tackle counterfeit sales in Europe. According to an agenda seen by Reuters, Temu could join the 'Memorandum of Understanding on the sale of counterfeit goods on the internet,' an EU-facilitated agreement involving giants like Amazon and Alibaba.

Scheduled for a presentation at the November 11 MoU meeting, Temu is exploring membership amidst growing scrutiny. An insider conveyed to Reuters that Temu asserts cooperation is crucial in fighting counterfeit products, as EU regulators amplify pressure on the company to enhance its sales monitoring processes.

This strategic engagement aligns with an EU investigation into Temu's compliance with Digital Services Act guidelines against marketing illegal items. With its rapid expansion driven by aggressive marketing, Temu faces challenges over its low-cost offerings, some alleged to mimic popular branded items.

(With inputs from agencies.)