Meta Surpasses Expectations with Holiday Ad Revenue Boost

Meta Platforms, the owner of Facebook, has forecasted a strong revenue for the current quarter, surpassing market expectations. This is attributed to robust holiday advertising spending, which is helping to offset the costs associated with its artificial intelligence investments. Meta projects fourth-quarter revenue between $45 billion and $48 billion.

Meta Platforms, renowned as the parent company of Facebook, has projected a remarkable upsurge in revenue for the current quarter, surpassing market forecasts. This promising outlook is driven by an anticipated increase in holiday ad spending.

The tech giant expects its fourth-quarter revenue to fall between $45 billion and $48 billion, surpassing analysts' predictions, which stood at $46.31 billion, according to LSEG's data.

This revenue boost is expected to help Meta Platforms manage the significant expenses linked to its expansive artificial intelligence investments, maintaining a financial balance within the company.

(With inputs from agencies.)